From ARFOPEDIA

Fat man who is trying to emulate Peter Ridsdale's hit comedy Leeds United at north eastern massive club Newcastle United.

Whilst there has admittedly been a disappointing lack of administration so far, Ashley has to be applauded for pursuing his own creative ideals and sticking to the time honoured favourites of sacking managers and annoying the fans.

[edit] Update

One relegation delivered; one more remains on order, as does the descent into administration.

[edit] Proof that he is a Newcastle fan